Unless you are aware how buyers search for something to buy online, you will not be able to sell to them unless you were simply referred and the buyer was given a direct link to your sales page. Most of the internet searchers, after typing in a keyword, go only as far as the second page. Many do not even mind going that far which means they have limited themselves to get answers from the first page. Unless none of your competitors have given them the answer, then that will probably only be the time to go to page 2.
Is your website there ahead of your competitors? If not, then they still get the sale unless they are still looking for something else that they did not find in your competitor’s website. To get that edge, go for an seo consulting services so you can be helped. An seo consulting services can boost your website. An seo consulting services can help you make that sale.